4 Reasons Why You Should Have a Rockin' Headshot
1. Stellar Brand Consistency: Your Face = Your Logo
My son Sawyer was barely two and had just started mumbling a few barely recognizable words and phrases. We were standing in the checkout line at the grocery store, and as I attempted to wrangle him away from emptying the contents of our conveyor belt onto the floor, his angelic little finger pointed up to a small green pack of wipes hanging amidst the gum and candy.
He cooed, "Clorox momma."
My jaw dropped, with less than 24 months on this planet my son already had a strong brand awareness for Clorox through it's recognizable logo and commercials. We'll I'll be. All of the communication theory I was fed in college had finally been realized, right here in checkout aisle 4 of Wegman's.
A great headshot, is the stamp of your personal or organizational branding. A symbol that echoes your values and your company's mission. Your Face = Your Logo and having a strong professional headshot is key to brand consistency.
2. Raise the Value of Your Brand
Let's face it. These days a selfie snapped in your car isn't going to cut it (yes you... we see you with your seatbelt on). If you want a significant edge over other brands and your direct competitors, you need to have a polished image.
If you want a significant edge over other brands and your direct competitors, you need to have a polished image.
Take a look at LinkedIn and view some of your connections' headshots. Are they sharp, inviting, approachable images or "afterthought" selfies that leave you wondering how that person landed a job in the first place? In 2016, a selfie just sends the wrong message that devalues your brand.
If you are going to go "all the way" with your professional headshot, having a talented hair and makeup team is key. At our studio we insist that our clients work with our makeup artist and include it in every headshot package. By incorporating hair and makeup you value yourself (with some pampering!) and in turn elevate your brand value.
3. Reach for the Stars: Attract Higher Quality Clients
As they say, first impressions are lasting ones. From the get go, a great headshot build trust with prospective clients when they view your "About Me" page on your website. If your headshot is welcoming and approachable chances are you'll have better quality inquiries seeking only the best in the service you provide.
4. Help You Land the Killer Job (or leave the one that's killing you)
Many of us have been there. Making a tiresome commute, to an even more tiresome job. When you're on the hunt for a new position, your profile pic could be killing your chances at landing your dream job. In recent studies, up to 90% of human resources people say they check out social media profiles, especially LinkedIn and Facebook, before inviting a candidate in for an interview. Wowsers.
In recent studies, up to 90% of human resources people say they check out social media profiles. (careercast.com)
These 4 reasons only scratch the surface on why you should have a rockin' brand image. Your headshot is only one piece of a large puzzle to landing your dream job or snagging your perfect client. However, you can bank on the following: Your career aspirations, and ideal clients are much easier to attain when you have a professional, approachable, and downright snazzy headshot.
Interested in updating your own headshot? Learn more about our upcoming headshot marathon on June 12! Spots are limited to 5, so apply ASAP to reserve yours.